Luxeplace Exclusive | How to Become a Luxury Brand? CEO Quotes I

11月 14, 2023

“Our main aim is that we want to understand who owns our watches and how can we improve the service level and the way we communicate. If there are any issues, how can we ensure that we are being made aware of it so that we can change it? And that’s why we want to nurture really the fine watchmaking culture in China. That’s our main aim.”

“The luxury industry is the real world.”

“Even in the face of global uncertainties, people want to enjoy life and indulge in the finer things. Luxury is like caffeine, often provoking impulsive moments of purchase. Think about it, why would you need a piece of jewelry or a watch? Nobody needs these things, but everybody wants them.”

“I believe that Breitling customers are primarily drawn to the brand’s attitude, seeking a “cool and relax alternative” to the very conservative and traditional brands which are all there.”

“As the CEO of Jaeger-LeCoultre, I believe that there needs to be a shared set of values and passion with the brand. I have worked at Cartier and Van Cleef & Arpels, where the focus was on craftsmanship and creativity. VCA, in particular, boasts a rich heritage and an abundance of visionary expression in the realm of jewelry. It was this essence that resonated with me, and the synergy with Jaeger-LeCoultre proved to be impeccable.”

“Jaeger-LeCoultre, with its century and a half of history as a revered watchmaker, served as the ideal platform to convey the importance of craftsmanship and heritage. It wasn’t just about delivering technical expression; I want Jaeger-LeCoultre to have a unique style, artistic expression, and emotional connection while continuously enhancing communication with consumers.”

“Over the past five years, we have diligently advanced this narrative in our communications, events, boutiques and have fostered a vibrant dialogue between art and watchmaking.”