Pop-Up Contract for One year! Why Dior is Deeply “Bound” to The Sanya EDITION?

12月 30, 2022

In recent years, Hainan becomes a “strategic high ground” for international fashion and luxury brands in the Chinese market. Opening new stores and exploring lifestyle scenarios of the target audience, such as pop-up stores in local luxury hotels and themed exhibitions, have been important steps for luxury brands to create immersive experiences for Chinese consumers.
Located in the heart of Sanya Haitang Bay, next to Sanya International Duty-Free City, The Sanya EDITION has partnered with several luxury brands since the second half of 2020, with Dior collaborating for two …