Snowy Mountain, Desert, Salt Lake… A Map of Chinese Brands’ Fashion Shows

10月 27, 2021

The choice of a show’s location demonstrates a brand’s DNA, image, and energy; it helps interpret the design and provides the visual material for PR promotions. More and more Chinese brands start exploring further into the land, seeking the ideal place that resonates with the brand’s DNA and works.

In this article, SMART.FASHION digs into 7 fashion shows, the locations of which are selected by 6 Chinese brands, including Li-Ning, ERDOS, Semir, ICICLE, Edition and Xtep.

Li-Ning——Linzhi, Tibet

On 24 September, Chinese sports brand Li-Ning held the show called “2021 WUXING.” Th …