Axel Dumas, who has led Hermès for ten years, rarely shares his latest views on the entire luxury industry and the Chinese market, and provides a detailed analysis of the company’s long-standing development strategy.

In January 2024, the actual sales volume in the mainland China market was very optimistic, and the group was very satisfied.

In terms of mainland China operations, during the fiscal year 2023, Shiseido Group is transitioning from a growth model primarily driven by large-scale promotions to a more sustainable growth model, focusing on value-based brand and product communication to meet consumer demands.

Sales in China for the quarter grew over 20% year-over-year, exceeding management’s expectations and making it the fastest-growing market in Asia.

“If Adidas wants to win over more consumers, we need to introduce more mass-market (go down) products without losing high performance,”

Lululemon is expected to open approximately 55 new stores globally in the 2023 fiscal year, with the majority of them planned for China.

Zegna CEO Discusses Zegna China’s 360-Degree Transformation.

For the recently reopened Sephora flagship store in Paris, the CEO of Sephora anticipates that during the Olympic Games, the foot traffic is expected to reach 15,000 people.

Hermès is often regarded as a “luxury trendsetter,” and the information shared by its executives holds significant reference value for understanding the ever-evolving luxury industry.

Duplaix also acknowledged that the performance of the Chinese market has not actually reached the levels predicted earlier this year.