TAG: Brand Strategy

The inspiration for the three fragrances comes from rare plants of the Medici era and the gardens of several villas built by the Medici family, which were designated as UNESCO World Heritage sites in 2013.

7月 19, 2023

“Herno continues to evolve across the board: in addition to the new products introduced with this collection in various categories, it’s the company’s own organization, with the appointment of a new CEO, that is a driver of change.”

6月 19, 2023

“We have designed our strategy for 2030, and our ambition is to achieve 100% regenerative practices in our own sourcing, resulting in 100% regenerated soils by 2030. In terms of addressing climate issues, our goal is to reduce our carbon emissions by half in absolute value by 2030, compared to our 2019 levels, encompassing scope 1, 2, and 3 emissions globally.”

6月 14, 2023

Four sets of data unveil Ulta Beauty’s latest growth strategy, the largest beauty retailer in the United States.

6月 12, 2023

This year’s global capital investment total is twice that of last year.

5月 31, 2023

Santoni brand has experienced rapid growth in recent years, with expanding its women’s clothing market being one of its main focuses. The 2023 autumn/winter women’s clothing collection is based on the brand’s classic elements, emphasizing luxurious handcrafted techniques to showcase the unique qualities of women.

5月 09, 2023

Tiffany will open several new stores in the Chinese market and has secured prime locations.

5月 02, 2023

Adidas plans to have at least 30% of all Adidas clothing and equipment sold in China by next year come from Chinese design. Before the crisis, this figure was only in the low single digits.

4月 29, 2023

L’Oreal has developed a new “5 Prong” strategy: innovation, diversity and inclusivity, multi-polarization, global localization, and sustainability.

4月 27, 2023

Expanding its retail network in new cities with caution and opening one new boutique store per year in a new city to increase its brand influence in China are two top priorities for Hermès in the Chinese market.

4月 05, 2023