Management has decided: even at a time when there are more opportunities for our brand, we have chosen not to accelerate either in distribution or in communication.
Brunello Cucinelli: “We don’t want to open stores blindly in China. We’re not looking to achieve 15%–20% growth through China. We don’t want to be acquired by anyone. We want balanced growth.”
Chinese retail partners include: B1OCK, DongLiang, Dover Street Market, Lane Crawford, and SND.
The new store is located in Tower 5 of Pacific Place in the vibrant Wan Chai district of Hong Kong, China.
On the occasion of the opening of HOKA ONE ONE’s first-ever Global Brand Experience Center in Shanghai, Luxe.CO sat down for an exclusive interview with Orris Wu, General Manager of HOKA ONE ONE China Division.
Recently, five more sports and outdoor brands have entered the Chinese mainland market.
Topsports is responsible for the brand’s end-to-end operations in the Chinese market, including brand communication, marketing promotion, channel sales, and consumer engagement.
In the first quarter of 2025, Luxe.CO Intelligence tracked and analyzed 105 major developments by luxury brands in the Chinese Mainland. From these, it selected five of the most exemplary cases that offer valuable insights for the industry, accompanied by exclusive commentary.
As the aesthetics and consumption values of the new generation of parents continue to evolve, brands that actively invest in design and artistry are gaining strong traction among mid-to-high-end consumers.
“China will once again be our fastest-growing market in 2025.”
