In the past 12 months (February 2024–January 2025), a total of 67 luxury and high-end beauty brands announced brand ambassadors or spokespersons 112 times in the Chinese market, involving 83 Chinese actors, singers, models, athletes, and musicians.
Based on first-hand data collected and compiled by Luxe.CO Intelligence from January to December 2024, we proudly present the Global Down Jacket Brand Development Trends and Observations on the Chinese Market.
“We are not expanding for the sake of expansion, nor are we seeking short-term gains, but rather we are focused on truly building the brand for the next five, ten, or fifteen years.”
The prominence of high-end travel retail in the global fashion and luxury landscape continues to rise.
At the LVMH pavilion, Hennessy showcased its initiatives and strategies from multiple dimensions—including products, craftsmanship, artist collaborations, and sustainability—highlighting the brand’s efforts globally, with a particular focus on China.
At constant exchange rates, sales in the Asia-Pacific region contracted by 18%. Although certain markets, including South Korea and Malaysia, experienced growth, combined sales in the Chinese Mainland, Hong Kong, and Macau declined by 27%.
Gildo Zegna stated, “Our uber-luxury and bespoke services are growing.”
Matthew Friend stated that Nike remains the number one sports brand in China.
Angela Dong will also serve as the Global CEO of Nike’s outdoor sub-brand ACG.
Goldwin opens Its third store in China at Jing’an Kerry Centre, Shanghai
