On the occasion of the opening of HOKA ONE ONE’s first-ever Global Brand Experience Center in Shanghai, Luxe.CO sat down for an exclusive interview with Orris Wu, General Manager of HOKA ONE ONE China Division.
Recently, five more sports and outdoor brands have entered the Chinese mainland market.
Topsports is responsible for the brand’s end-to-end operations in the Chinese market, including brand communication, marketing promotion, channel sales, and consumer engagement.
In the first quarter of 2025, Luxe.CO Intelligence tracked and analyzed 105 major developments by luxury brands in the Chinese Mainland. From these, it selected five of the most exemplary cases that offer valuable insights for the industry, accompanied by exclusive commentary.
As the aesthetics and consumption values of the new generation of parents continue to evolve, brands that actively invest in design and artistry are gaining strong traction among mid-to-high-end consumers.
“China will once again be our fastest-growing market in 2025.”
After the acquisition, Suzhou Boke will become Henkel’s dedicated production facility, initially focusing on hair care product manufacturing, laying the groundwork for future expansion.
In the past 12 months (February 2024–January 2025), a total of 67 luxury and high-end beauty brands announced brand ambassadors or spokespersons 112 times in the Chinese market, involving 83 Chinese actors, singers, models, athletes, and musicians.
Based on first-hand data collected and compiled by Luxe.CO Intelligence from January to December 2024, we proudly present the Global Down Jacket Brand Development Trends and Observations on the Chinese Market.
“We are not expanding for the sake of expansion, nor are we seeking short-term gains, but rather we are focused on truly building the brand for the next five, ten, or fifteen years.”
