Sales in Asia-Pacific increased by 97% year-on-year, led by the Chinese market.
Elisa Wang pointed out that luxury brands are facing two key challenges in the Chinese market.
China is a “less readable” market and also the market where Prada has the greatest opportunity to gain market share.
Nike Greater China Strategy: Return to Growth, Advance Premiumisation, and Put Sport First
“If you move too quickly, you can destroy the brand and its stories. Believe me, there’s still significant growth potential ahead.”
Revenue in the Chinese market increased by 40% for the full fiscal year 2026, with a significant surge of 51% in the fourth quarter.
China remains a key market, but its growth logic is shifting from store expansion to brand desirability and local relevance.
Incense sticks are evolving into an important medium for daily rituals and emotional healing in modern urban life.
For the full fiscal year, sales in Greater China increased by 4%. In the second half, sales rose by 8%, offsetting the decline in the first half, while the fourth quarter recorded a 10% increase supported by domestic consumption.
Is the fragrance industry cyclically peaking, or is it undergoing structural growing pains amid transformation and upgrading?
