“We need to show more resilience, we need more engines, and one of them is certainly China, as we see the rise of the middle class. The primary goal is to establish visibility and credibility in the Chinese market.”

The inaugural products launched by Camper’s Shokutaku include a selection of 10 items, ranging from frozen pizzas to Vienna sausages and bacon.

Rapha’s products and series will be available for sale in the Tmall flagship store in April and are currently available at Trek and selected high-end retailers, including CLUB100.

Brunello Cucinelli’s outlook suggests that the company’s full-year revenue for 2024 is expected to grow by approximately 10%, while maintaining a healthy and balanced profitability.

Despite Uniqlo’s total store count in China surpassing 1000, ranking first globally, its sales still fall short of the domestic market in Japan.

“Luxury brands have now entered the sportswear field. In the Chinese market, sports footwear brands must offer new and better experiences and products.”

“The growth rate of the prestige fragrance market indeed exceeds that of the high-end fragrance market. Luxury brands are doubling down on this category.”

According to the agreement, the joint venture will be founded in April this year in Changshu City, Jiangsu Province, with Goldwin holding a 65% share and SGAR holding 35%.

In the Chinese market, the Coach brand currently occupies a unique niche that is distinct from traditional European luxury brands, and this gap is unprecedentedly large.

Axel Dumas, who has led Hermès for ten years, rarely shares his latest views on the entire luxury industry and the Chinese market, and provides a detailed analysis of the company’s long-standing development strategy.