The joint venture will operate the sales and marketing of Haglöfs brand products in Greater China.

In the Greater China region, the Arc’Teryx self-operated retail stores boast a per-square-meter efficiency of over $2,000, which is twice that of North America!

Founded in 1914, headquartered in Avesta, Sweden, Haglöfs primarily engages in the design, production, and sale of outdoor apparel and equipment.