Luxe.CO Intelligence | This article compiles the latest store openings and marketing developments of five European premium chocolate brands in China: Pierre Marcolini, GODIVA, Venchi, Laderach, and Blondel. It examines how the “chocolate battle” continues to escalate in this sweet industry.

In 2015, Marcolini was appointed as the designated chocolate brand of the Belgian royal family, which brought it a lot of attention and made it one of the iconic brands of Belgium.