Sophia Wu, CEO of SHANG XIA, elaborated on the brand’s latest strategic moves to Luxeplace.com and sincerely shared her management insights and reflections since taking office.

The Buccellati family is still 100% involved in all aspects of the brand today, which precisely constitutes the uniqueness of the brand in the field of high-end jewelry.

“We are committed to blending watchmaking craftsmanship with the materials we excel in, in a more instinctive, contemporary, and creative way. We are not bound by the past; our tradition is innovation.”