Bjørn Gulden said, “Compared to 12 months ago, we feel much more confident about the Chinese market,” adding that China’s growth potential is “far higher than” the growth achieved in the full year of 2023.
The Asia/Pacific region led the growth with a 13.6% (ca) increase in sales.
“With this acquisition, we are able to offer a complete portfolio of hair innovations to consumers in China…”
“If Adidas wants to win over more consumers, we need to introduce more mass-market (go down) products without losing high performance,”
Thanks to double-digit sales growth in Southeast Asia & the Pacific region and the Chinese market, the Asia-Pacific market saw a 21% increase in third-quarter sales at constant exchange rates.
In the Chinese market, deliveries for the first nine months increased by 1.7% year-on-year, reaching 603,900 units.
Join Luxe.CO as we cover exclusive content at the 104th Pitti Uomo Florence Men’s Fashion Exhibition.
In the second quarter, PUMA’s sales increased by 11.1% year-on-year to 2.121 billion euros, and the Asia-Pacific region achieved growth of 24.4%.
By 2025, Hugo Boss is confident in achieving a revenue of 5 billion euros and a minimum EBIT (Earnings Before Interest and Taxes) of 600 million euros, with an EBIT margin of at least 12%.
CEO Bjørn Gulden stated that Adidas is expecting to achieve profitability in the years 2025 and 2026.
