Luxeplace.com has selected ten luxury brands’ New Year short films, showcasing how these brands explore and interpret local culture as the Year of the Dragon arrives in the Jiachen year.

From pandas, bamboo, and old houses to the Sanxingdui site, luxury brands like Hermès, Louis Vuitton, Loewe, and Arc’teryx are embracing creativity in Chengdu.

The first Hermès store in China, located in The Peninsula Beijing, was opened after a complete renovation and expansion.