RIMOWA has officially opened its first flagship store on the Chinese Mainland at Jing’an Kerry Centre in Shanghai.

For the eighth time, the Luxe.CO team immersed itself in the heart of Pitti Uomo, decoding the latest trends in the global menswear industry and capturing brand inspirations rich with creativity and insight.

Emelie De Vitis, RIMOWA’s Senior Vice President of Product and Marketing, said: “We want to capture the emotional side of the brand.”

“People entering the Pitti community can play their own game.”