The Pitti Uomo 104, the Florence Men’s Fashion Exhibition, took place at the Fortezza da Basso exhibition center in the Palazzo Pitti from June 13th to 16th.
A total of 825 men’s fashion and lifestyle brands participated in this edition of Pitti Uomo, surpassing the previous edition’s 789 brands. Among them, 43% of the brands were from countries outside Italy.
The exhibition was divided into five main sections: Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling, and I Go Out. Additionally, there were special areas focusing on sustainable fashion call …
