Luxe.CO Intelligence has compiled research on the comprehensive brand activities of 105 luxury brands in China during the first quarter of 2024, selecting the top five cases most worthy of industry reference and providing exclusive commentary.

Luxeplace.com invited three distinctive overseas fashion brands to share their experiences remotely via video. These are divided into three articles featuring each brand. Do check out the other articles for more details! 

Over the past month (March 1, 2024 – April 1, 2024), the [Luxe.CO Chinese Designer Brand Monthly Update] recorded 24 latest updates from 22 Chinese designer brands.

Under Armour’s “Vivid Evolution Exhibition” at TX Huaihai in Shanghai conveys the brand’s determination to “expand its circle” in the Chinese market.

From March 1st to March 15th, 2024, the 【Luxe.CO Biweekly Ranking】 included 27 brand activities.

From February 1, 2024, to March 14, 2024, Luxe.CO 【Sports and Outdoors Brand List】recorded the latest 30 brand activities.

“Luxury brands have now entered the sportswear field. In the Chinese market, sports footwear brands must offer new and better experiences and products.”

At On’s headquarters, our most profound impression was of a sense of “ease.”

Global fashion consumption has entered a new phase of “equilibrium,” yet it continues to offer valuable opportunities and prospects for “investors” and “innovators” in the fashion sector!

From February 1 to February 15, 2024, the Luxe.CO Biweekly Rankings recorded 35 brand activities from 31 luxury brands in the Chinese market, including marketing dynamics (9), store expansion/renovation (20), pop-up store openings (4), and brand ambassador appointments (2).