In the fiercely competitive sports and outdoor field, the four top cases of Li-Ning, Arc’teryx, Kolon Sport, and Vibram effectively illustrate two important trends: “tracing back to roots” and “breaking boundaries.”
The joint venture will operate the sales and marketing of Haglöfs brand products in Greater China.
The North Face/VF Corporation VF Corporation, the Ameri […]
Lululemon On May 21, Canadian yoga and athleisure compa […]
Most of our improvements in the Chinese market stem from streamlining our operations and aligning them more closely with local market demands. In fact, we haven’t actually expanded our distribution network.
Shenzhen, one of China’s most developed cities, is known for its high-intensity, fast-paced lifestyle, which has spurred a strong need among its residents to relieve stress through “consumption.” The city is densely populated with high-income individuals, which not only favors fashion luxury goods but also makes high-end experiential consumption and social activities particularly popular there.
In March and April 2024, Luxe.CO Intelligence covered a total of 671 brand activities of 464 sports and outdoor brands in the Chinese market.
Salomon’s goal is not to achieve “explosive popularity” with a single shoe model, but to maintain a perennial foundation in outdoor expertise.
Amer Sports CEO James Zheng will temporarily oversee the Salomon brand and outdoor functional department until a successor is finalized.
The inaugural products launched by Camper’s Shokutaku include a selection of 10 items, ranging from frozen pizzas to Vienna sausages and bacon.
