TAG: outdoors

Most of our improvements in the Chinese market stem from streamlining our operations and aligning them more closely with local market demands. In fact, we haven’t actually expanded our distribution network.

5月 20, 2024

Shenzhen, one of China’s most developed cities, is known for its high-intensity, fast-paced lifestyle, which has spurred a strong need among its residents to relieve stress through “consumption.” The city is densely populated with high-income individuals, which not only favors fashion luxury goods but also makes high-end experiential consumption and social activities particularly popular there.

5月 10, 2024

In March and April 2024, Luxe.CO Intelligence covered a total of 671 brand activities of 464 sports and outdoor brands in the Chinese market.

5月 08, 2024

Salomon’s goal is not to achieve “explosive popularity” with a single shoe model, but to maintain a perennial foundation in outdoor expertise.

5月 08, 2024

Amer Sports CEO James Zheng will temporarily oversee the Salomon brand and outdoor functional department until a successor is finalized.

4月 23, 2024

The inaugural products launched by Camper’s Shokutaku include a selection of 10 items, ranging from frozen pizzas to Vienna sausages and bacon.

4月 03, 2024

From February 1, 2024, to March 14, 2024, Luxe.CO 【Sports and Outdoors Brand List】recorded the latest 30 brand activities.

3月 19, 2024

Allbirds co-founder Joey Zwillinger will retain his position on the board and serve as a special advisor to the company.

3月 15, 2024