During the Year of the Dragon in China, within the limited space and time, the theme revolves around the Chinese dragon. Both inside and outside the confined space, elements of Chinese and French cultures are seamlessly integrated, carrying forward the spirit of the brand’s travel.

In terms of store footprint, we still have room for growth. But we will focus on the most meaningful projects for the brand, image, and business-wise. Southern China is a region where we know the brand is very much expected in the future.

Based on data from Luxe.CO Tong, we have exclusively compiled eight charts to examine how luxury jewelry brands are positioning themselves in the Chinese market

Over the past year (June 2022 to June 2023), a total of 351 dynamics were recorded for 38 niche fragrance brands in China. Among these brands, 19 opened 58 new stores, while 15 brands launched 39 pop-up shops.

National Geographic Apparel: The Authorized Collaboration between South Korean Fashion Group The Nature Holdings and National Geographic.

Suzhou Yanlord Cangjie, set to open in the third quarter of 2023, has partnered with four major brands under the OTB Group – Maison Margiela, JIL SANDER, MARNI, and DIESEL – to establish pop-up experiential stores.

From January 12th, Dior unveiled a limited-time ice and snow-themed pop-up boutique in Songhua Lake Resort, Jilin Province.