On March 11, 2024, the group acquired a 51% equity stake in the onmygame brand for a total cash consideration of ¥96.44 million. This equity investment will help further diversify and strengthen the group’s portfolio of designer brands.

During the reporting period, Anta Group strengthened its innovation and research and development efforts, with R&D investment reaching RMB 919 million in the first half of the year, marking a 35.7% year-on-year increase. The proportion of R&D expenses to revenue also rose by 0.4 percentage points compared to the previous year.

Younger, More International, and Stronger Brand Control.

Retail value in the Chinese Mainland declined by 18.6% year-on-year, accounting for 87.8% of the group’s retail value.

In the first half of this year, LILANZ made new progress in products, channels, branding, and social philanthropy.

In the second quarter of 2024, Anta brand retail sales recorded high single-digit growth year-on-year.

Since 2018, Bosideng Group has set new strategic goals and embarked on a journey of transformation and upgrading, clearly defining the strategic direction of “focusing on the main channel (down jackets) and the main brand (Bosideng).”

Regina Miracle’s revenue decreased by 10.9% year-on-year to HK$7.02 billion in the last fiscal year.

Gold jewelry and products are increasingly popular among young consumers due to their value retention and defensive characteristics.

In 2023, Ellasay achieved a revenue of 29.2 billion yuan, an increase of 21.7% compared to the same period in 2022, and a growth of 23.4% compared to 2021, once again reaching a historic high.