The participants in the new incubation project include 12 brands such as Topicals, Eadem, and Hyper Skin from Sephora’s 2021 Accelerate program.

Live Tinted is the first South Asian brand to be sold at Ulta Beauty and is the fastest-growing beauty brand in the latter’s Sparked program.

The first collection of the brand will be available for purchase through the official website PhoebePhilo.com, which will open for registration in July of this year.