On March 13th, French beauty retail chain Sephora announced a partnership with short-form video social media platform TikTok to create a content creation world for emerging beauty brands led by founders.
The project, called “Sephora Accelerate x TikTok Incubator Program,” links TikTok creators with top beauty brands in Sephora’s Accelerate program.
Launched in 2016, Sephora’s Accelerate program aims to support beauty brands founded by people of color (BIPOC) and help them launch in the North American market. This new project is an add-on activity to the Sephora …
