From August 2, 2023, to August 17, 2023, Luxe.CO Sports & Outdoor Brand List section of the magazine has compiled a total of 33 latest developments from 28 sports and outdoor brands/companies in the Chinese market.
ANTA Group’s net profit surges by 40% in the first half of the year!
Both of these brands originated from the small southeastern town of Annecy, located at the foothills of the Alps in France. However, there is a 62-year difference in their respective histories.
Nike, adidas, Under Armour, On, ANTA, and Li-Ning, among these six major sports brands, have all been consistently focusing their efforts on top-tier products, particularly in the realm of technologically advanced footwear.
In the second quarter, PUMA’s sales increased by 11.1% year-on-year to 2.121 billion euros, and the Asia-Pacific region achieved growth of 24.4%.
The Greater China region recorded a remarkable 24% year-on-year growth, which, when calculated at a fixed exchange rate, increased by 31%. This growth played a pivotal role in leading the Asia-Pacific region to achieve a further 13% overall increase.
Meanwhile, in Q1, UGG® brand net sales decreased 6.0% from $207.9 million to $195.5 million.
Anta and FILA brands accelerate growth, DESCENTE and KOLON SPORT maintain high growth.
From July 1st, 2023, to July 15th, 2023, Luxe.CO Sports and Outdoor Brand Ranking compiled a total of 34 latest updates on 27 sports and outdoor brands/companies in the Chinese market.
Luxe.CO intelligence‘s new release: “On in China“ brand research report – an in-depth analysis of On‘s latest deployment and localization practices in the Chinese market. Based on tracking and statistics from Luxe.CO’s real-time global brand dynamics platform, Luxe.CO Tong, Luxe.CO Intelligence has discovered the following: China is of utmost importance to On’s direct-to-consumer (DTC) strategy. […]