The Parent Company of Playboy Brand Sells Its Subsidiary Lingerie Brand Yandy for $3 Million

Apr 12, 2023

PLBY (NASDAQ: PLBY), the parent company of the U.S. fashion brand Playboy, recently announced the sale of its subsidiary lingerie brand Yandy for $3 million.

PLBY Group initially acquired lingerie brand Yandy in December 2019 for an undisclosed amount, with the expectation of expanding its business and gaining more consumer favor to capture a larger market share. The teams from both companies attempted multiple restructurings to launch new product lines, and their collaboration in January 2021 resulted in the “Choose Your Sexy” collection, which was the outcome of their …