Unilever Sells Hair Care Brand Suave’s North American Business to Private Equity Firm Yellow Wood

2月 17, 2023

On February 14th, Unilever announced the sale of its North American hair care brand, Suave, to Boston private equity firm, Yellow Wood Partners LLC (Yellow Wood). The transaction is expected to be completed in the second quarter of 2023, subject to regulatory approval and completion conditions, and financial terms have not been disclosed.
After the completion of the transaction, Suave’s operations outside of the United States and Canada will continue to be operated by Unilever.
Suave was founded in 1937 and was one of the earliest hair care brands to bring salon-quality hair ser …