A great number of luxury brands have recently held critical exhibitions and opened first stores in Shenzhen. This might suggest Shenzhen’s huge potential for the fashion industry.
Critical Exhibitions by Luxury Brands
Putting on a luxury brand exhibition requires collaborations between multiple domestic and overseas divisions. The decision is made based on a bigger picture, taking both the city and its consumers into consideration. SMART.FASHION observes that 5 luxury brands have held exhibitions in Shenzhen between November and December. They are:
Louis Vuitton LOUIS VUITTON …