Cabana positions itself as a global high-end furniture retailer, selling contemporary design furniture, lighting, and lifestyle from brands around the world. Since its establishment in 2019, Cabana’s goal has never changed, which is to build an ideal home life.
Based on the change in consumer behaviors, Cabana chooses the home furnishing industry—which has a lower purchase frequency—and establishes itself as a channel brand. Cabana persuades traditional home furnishing brands into partnerships; together they tackle problems within the industry, including the low-efficiency in lo …
