We proudly launches “LUXE.CO Auto Brand Watch”!
Based on the real-time data of “Luxe.CO Tong”, this List focuses on “brand building”, from “experience space”, “cross-border cooperation”, “community/activities”, “limited customization”, “brand content” and other five dimensions, to faithfully record and interpret the self-transformation and brand reinvention of auto brands in the new consumer environment.
The “LUXE.CO Auto Brand Watch” will be released every two weeks, reviewing …
The 8th issue of the Luxe.CO Auto Brand Watch for 2023 has included 40 recent developments from 22 car brands/companies in the Chinese market, spanning the period from July 21st to August 20th. BYD has the most entries, followed by NIO, Lamborghini, and BMW tied for second, with Ferrari ranking third.
The offline experiential spaces of automotive brands are continuously evolving, with constant upgrades and iterations. Brands are pushing the boundaries by introducing innovative and imaginative approaches to captivate their audiences.
The prominence of high-end travel retail in the global fashion and luxury landscape continues to rise.
