From December 1, 2023, to December 15, 2023, the [Luxe.CO Biweekly Ranking] recorded 37 updates from 24 luxury brands in the Chinese market. This includes marketing dynamics (10), store expansions (13), pop-up store openings (11), and endorsement appointments (3).

Founded in 1914, headquartered in Avesta, Sweden, Haglöfs primarily engages in the design, production, and sale of outdoor apparel and equipment.

The addition of female leaders has brought a new perspective to the traditionally male-dominated luxury goods industry.

Torstein Hagen, the founder and chairman of Viking Cruises, participated in 16th China Cruise Shipping Conference & International Cruise Expo.

Sales in China for the quarter grew over 20% year-over-year, exceeding management’s expectations and making it the fastest-growing market in Asia.

“If Adidas wants to win over more consumers, we need to introduce more mass-market (go down) products without losing high performance,”

According to the “China Premium Fragrance Brands Power Ranking” published by Luxe.CO Intelligence, Melt Season ranked 20th among the most active high-end fragrance brands in the Chinese market.

Following the tours in Tokyo, Paris, Taipei, Los Angeles, and Hong Kong, the enchanting theater production of “On the Wings of Hermès” embarks on its global journey and arrives in Shanghai.

Lululemon is expected to open approximately 55 new stores globally in the 2023 fiscal year, with the majority of them planned for China.

The CEO revealed that Prada will open Caffè Prada cafes in China within two years.