Baozun Acquires 51% of the IP Rights for Hunter in Greater China and Southeast Asian Markets

Aug 30, 2023

On August 28th, Baozun Inc, a leading Chinese e-commerce service provider listed on NASDAQ (BZUN) and the Hong Kong Stock Exchange (9991), announced the establishment of a strategic partnership with Authentic Brands Group (ABG), a prominent brand management company based in the United States.
Through this collaboration, Baozun will manage the operations of Hunter Boots, a British rain boot manufacturer under ABG, in the Greater China market. Additionally, Baozun will form a joint venture company, ABG Hunter LLC, with ABG to acquire 51% of the intellectual property rights for the Hunte …