“Being Creative Is The Hardest Thing”— Interview with Loic Biver, Hublot’s General Manager for Greater China

1月 11, 2022

Among many LVMH-owned century-old brands, HUBLOT, a Swiss luxury watchmaker born in 1980, is quite short in the tooth. Over the past four decades, its secret to being a dark horse is hidden in the three-word brand motto: First, Unique, Different.
To uphold the motto and attitude of the brand is extremely challenging in the fiercely competitive luxury watchmaking industry. Loic Biver, Hublot’s General Manager in the Greater China area, revealed to SMART.FASHION that: “Being creative is the hardest thing. It’s always much easier to repeat what you’ve done or to copy others. Howeve …