Adidas is to strengthen its €80–100 product line in the Chinese Market.

These sports brands introduced innovative products equipped with the latest technologies.

The Adidas brand achieved 12% growth, with total revenue reaching €6.63 billion (approximately USD 7.02 billion), marking the highest quarterly revenue in the company’s history.

These latest store developments reflect brands’ heightened commitment to the Chinese market and their increasingly sophisticated operational capabilities.

Adidas maintains its initial full-year outlook, expecting operating profit between €1.7 billion and €1.8 billion.

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Luxe.CO conducted on-the-ground research at leading commercial complexes including Taikoo Li Chengdu, Chengdu IFS, and Chengdu SKP, bringing the latest insights into the developments of luxury and sports outdoor brands.

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