In the past two weeks, Luxeplace.com observed that two Chinese beauty and fragrance brands have taken significant steps in their global expansion efforts.

The global luxury market remains sluggish, with significant revenue impacts in the EMEA region and the Greater China region, while the Lanvin brand achieved a strong 9% growth in the Asia-Pacific region outside of Greater China.

In 2020, DVF shifted to a digital-first, China-centered wholesale strategy and signed a global business licensing agreement with Glamel, entrusting them with the responsibility for the brand’s production and sales.

Since the acquisition agreement was reached, Capri’s performance and stock price have remained sluggish, and the gap with Tapestry has gradually widened.

The CEO of Adidas pointed out, “The supply chain will become more localized. China will become China’s China.”

China Lilang invested 150 million yuan, securing a 54% stake in Munsingwear (China) Co., Ltd.

Including Belle Fashion Group, Allbirds has completed transactions with nine international distributors to date.

Lanvin Group CEO Eric Chan and Sergio Rossi Global CEO Helen Wright recently gave an exclusive interview to Luxeplace.com.

lululemon CEO stated, “In terms of brand awareness, except for the domestic market in Canada, our independent brand awareness in every country/region we operate in is still very low.”

With a series of actions, Richemont Group has become one of the most active luxury giants recently.