TAG: Brand Strategy

With a series of actions, Richemont Group has become one of the most active luxury giants recently.

6月 05, 2024

We are confident in the long-term development of the group in China and will further increase innovation investment with Estée Lauder China Innovation Research Center as the engine.

5月 28, 2024

The total sales of the jewelry brand divisions, including Buccellati, Cartier, and Van Cleef & Arpels, increased by 6%, surpassing the €14 billion mark.

5月 23, 2024

In 2023, 9% of the sales growth came from pricing adjustments, while 7% came from increased sales volume.

5月 23, 2024

In late April, the Italian luxury group Ermenegildo Zeg […]

5月 13, 2024

“Reviving Gucci’s growth momentum is a top priority for Kering in the short term.”

5月 13, 2024

It’s worth noting that in 2023, Yatsen Holding’s annual R&D expenses amounted to 110 million yuan, with the annual R&D expenditure ratio increasing from 2.4% in 2021 to 3.3%.

5月 07, 2024

L’Oréal Group held the “Riding the Waves of Civilization, Great Beauty Abounds—2023/2024 Annual Development Strategy Annual Communication Conference” in Shanghai.

4月 25, 2024

Jean-Jacques Guiony admitted that compared to the high growth of the past few years, the current “normalization” seems abnormal.

4月 22, 2024

One thing is clear: On is not a luxury fashion brand, but a high-end athletic brand.

3月 29, 2024