TAG: Brand Strategy

“To truly achieve global decarbonization in our operations, we need to shift from reducing carbon intensity to absolute carbon reduction,” says Kering.

Mar 21, 2023

The company is consistently increasing investment in its design department, remaining committed to local production in Italy, and collaborating with textile education institutions to enhance artisanal textile craftsmanship.

Mar 17, 2023

China is Swarovski’s second-largest market worldwide (accounting for 12% of sales), while Germany is the largest market in the European region.

Mar 09, 2023

In 2021, the company acquired all IP rights of the Swiss high-tech sports luxury brand X-BIONIC in China.

Mar 09, 2023

The goal of the “new strategic plan” is to double the brand’s sales to approximately 200 million euros within three years.

Feb 20, 2023

In the future in the Chinese market, the Group will expand its brand portfolio and expand into new areas.

Feb 16, 2023

Wolverine Worldwide and Designer Brands have signed an exclusive licensing agreement for Hush Puppies branded footwear in the US and Canada.

Feb 14, 2023

More than three months after the opening of Bosideng’s London flagship store, LuxePlace.com visited the store on-site and found the redesigned store very different from the previous one. Through this article, we will take readers to understand how Bosideng re-arranged its London flagship store and how to step out again as a Chinese brand going abroad.

Feb 08, 2023

Norda not only fills the niche market targeted by Zegna Group but also fits the Group’s high-end positioning. 

Feb 02, 2023

Over the past month, the Italian luxury brand Etro has opened four stores successively in Chengdu Sino-Ocean Taikoo Li, Chengdu SKP, Beijing DT51, and WS Mall Wuhan International Plaza, fully accelerating its expansion in the Chinese market.

Jan 31, 2023