Ahead of the release of this financial report, MUNSINGWEAR’s first store in China had already opened at Chengdu SKP and is currently in trial operation.

On May 22, Chinese menswear brand LILANZ officially opened its first overseas flagship store in Kuala Lumpur, Malaysia.

The establishment of the ESG Management Committee and the release of the first standalone ESG report mark LILANZ’s shift in ESG efforts from “regulatory compliance” to a “core corporate strategy.”

Luxeplace.com contributed inspiration and participated in witnessing the entire process of this extraordinary show, from planning to execution.

Younger, More International, and Stronger Brand Control.

China Lilang invested 150 million yuan, securing a 54% stake in Munsingwear (China) Co., Ltd.

Chinese menswear brand LILANZ participated as a strategic menswear partner, exploring the enchanting natural landscapes and rich cultural history along the route, witnessing the exchange of civilizations on the Silk Road.

In the first half of this year, LILANZ made new progress in products, channels, branding, and social philanthropy.

The company completed a comprehensive upgrade in all aspects including products, channels, and brand, transforming into a stronger enterprise from the inside out.

7 personnel changes in the industry.