RE Bike: Building China’s Cycling Lifestyle Brand

6月 12, 2022

When you open the door of RE Bike, you will be surprised: Is this a bicycle store?
Inside the store, there are bikes, cycling apparel and equipment, flowers and greenery, restaurants and bars.
RE Bike integrates the concept of lifestyle into bicycles. It takes bicycles as the center, extending from cycling-related apparel and equipment to clothing, food, housing, and transportation-related products, constructing rich and diversified cycling and life scenes in RE Bike’s limited store space—just like people riding RE Bike’s bicycles to explore endless possibilities.
Within a few years, …

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