Building an International Natural Beauty Brand in 30 Years: NUXE Achieves €290 Million in Sales in 2021

4月 14, 2023

NUXE (Naturals from the Beehive), the French natural skincare brand, has surpassed 30 years since its founding, with its founder Aliza Jabès still holding over 50% of the company’s shares and leading the brand as President, guiding it to become an “international natural beauty brand.”
Born into a family of pharmacists, Aliza Jabès has had a passion for formulating hair tonics and face masks since she can remember. Even after obtaining a degree in political science in Paris and an MBA in New York, she never lost her enthusiasm for beauty and botany. In 1989, after wor …