Chanel’s Five Key Directions for Advancing Corporate Strategy

7月 21, 2023

Following the release of preliminary performance data in May, French luxury brand Chanel has recently unveiled the complete version of its 2022 annual report, spanning a comprehensive 138 pages that disclose further details about the brand’s strategy and company operations.
With the recovery of consumer markets worldwide and the return of tourists, the group achieved double-digit growth in all three categories: fashion, fragrance and beauty, and watches and fine jewelry. The sales revenue increased by 10.1% year-on-year, reaching a record-breaking $17.22 billion (up 17% on a com …