Major brands are practicing sustainability in every aspect, from booth layout and installation design to products, packaging, and recycling. Many brands have introduced patented technologies or innovations for the first time, attempting to address the chronic issues in the fashion industry.
The two key prerequisites for sustainable technology to be accepted by the market are that its performance should not be worse, and its price should not be higher.
Lorenzo Bertelli, the Head of Corporate Social Responsibility at Prada Group, is one of the driving forces behind the SEA BEYOND project. He stated, “Through SEA BEYOND, we continue to advance our educational objectives, which is the only way forward. The cost of prevention is always lower than the cost of solving problems.”
“We are committed to blending watchmaking craftsmanship with the materials we excel in, in a more instinctive, contemporary, and creative way. We are not bound by the past; our tradition is innovation.”
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“Because there is no planet B.”
“Our fundamental belief is that when we focus on building our brand’s strength, engaging with our clients, taking care of our people, and integrating a long-term perspective in everything we do, our financial performance will follow.”
Hengli Group operates through four main entities: Jiangsu Hengli Chemical Fiber, Jiangsu Deli Chemical Fiber, Kanghui New Material Technology, Jiangsu Hengke New Material.
“We intend to maintain a growth rate of 100% in the coming years, achieve €10 million in EBITDA within four years, and consider listing on the stock exchange in 2024.”