Euphoria Inspired Vegan Makeup Brand Half Magic Secures Funding

Jul 11, 2023

Half Magic, the vegan cosmetics brand founded by Donni Davy, the chief makeup artist of HBO’s hit TV series Euphoria, has successfully completed its funding round by securing investments from Alliance Consumer Growth, a private equity fund, along with participation from A24, Imaginary Ventures, and Access Entertainment.

Half Magic was established in May 2022 through a collaboration between Emmy Award-winning makeup artist Donni Davy and A24, the creative studio behind Euphoria.
The premiere of Euphoria in 2019 sparked a global trend known as the Euphoria makeup phenomenon, with …