In this Christmas season, major luxury brands have launched their festive Christmas window displays.
By integrating signature patterns, new collection pieces, or cleverly using colors and lighting, these brand’s Christmas window displays have become “check-in spots.” With the help of social media, these displays further amplify the brand’s presence.
Apart from the window displays, luxury brands also hold Christmas lighting ceremonies at their boutiques, commercial bodies, and city landmark shopping centers, or introduce Christmas trees and other festive installations. While celebrating the holiday, these acts also showcase the brand’s image and increase consumer attention to the brand.
Luxeplace.com has specially compiled a list of Christmas window displays and Christmas tree installations from ten luxury brands around the world: Dior, Chanel, Louis Vuitton, Tiffany, Gucci, Cartier, Valentino, Ralph Lauren, Jaeger-LeCoultre, and Prada. Let’s see how these major brands stand out and reach new heights of beauty in the cold winter.
Locations: Temporary store on New York’s Fifth Avenue/Beverly Hills boutique in Los Angeles; flagship store in Seoul, South Korea/Cheongdam-dong pop-up store; Plaza 66 boutique in Shanghai/Zhang Garden pop-up store in Shanghai/Chengdu Taikoo Li boutique/Sanya Edition Hotel; Saks Fifth Avenue luxury department store in New York; K11 MUSEA in Hong Kong
In late May, Dior held its Early Spring 2024 ready-to-wear collection show at the alma mater of legendary Mexican artist Frida Kahlo. Maria Grazia Chiuri found a motif related to Mexico and Frida in the brand’s archives – the butterfly. It was prominently featured on the chest, intertwined in accessories, or hidden in jacquards.
This Christmas, this golden butterfly element adorns Dior boutiques in major cities around the world.
Apart from decorating boutiques, Dior also collaborated with Saks Fifth Avenue in New York to transform its flagship store into a winter wonderland.
Dior also created a Christmas dreamland at Hong Kong’s K11 MUSEA, featuring a carousel, a 15-meter high Dior Christmas tree, and a fairy-tale-style carousel, reminiscent of the French Tuileries Garden.
Locations: Beijing Wangfujing Peninsula Hotel boutique; Paris Saint Honoré Street boutique; London Bond Street watches and high jewelry boutique; Shenzhen MixC; Takashimaya Shopping Center in Singapore
This year, at locations like the Paris Saint Honoré Street boutique, London Bond Street watches and high jewelry boutique, and Beijing Wangfujing Peninsula Hotel boutique, Chanel dressed up a necklace made of brand logos, camellias, bows, four-leaf clovers, and other iconic elements.
In Shenzhen MixC and Takashimaya Shopping Center in Singapore, Chanel also built giant Christmas trees from perfume gift boxes.
Locations: Claridge’s Hotel in London, UK; Orchard Road in Singapore; Fuxing SOGO in Taipei, Taiwan
To highlight the brand’s travel heritage, this year, Louis Vuitton designed a travel trunk Christmas tree installation for Claridge’s Hotel in London, placed in the hotel lobby.
Louis Vuitton also unveiled the brand’s tallest Christmas tree worldwide in Singapore, standing at 21 meters tall, adorned with Vuitton holiday tree lights, and accompanied by a life-sized 7-meter long toy truck.
Louis Vuitton’s Christmas tree installation was also featured at the Fuxing SOGO shopping center in Taipei, China.
Location: Qiantan Taikoo Li boutique in Shanghai
On December 8, coinciding with the unveiling of the new Qiantan Taikoo Li boutique, Tiffany created a light art installation inspired by the brand’s legendary designer Jean Schlumberger’s classic “Bird on a Rock”.
Locations: Galleria Vittorio Emanuele II in Milan; Beijing SKP; Luohu MixC in Shenzhen; Bond Street boutique in London
Gucci also adorned its Bond Street boutique in London, Beijing SKP, and Luohu MixC in Shenzhen with eye-catching silver horsebit patterns.
Location: Bond Street boutique in London
This year, Cartier dressed the façade of its Bond Street boutique in London with white clouds and a red airship.
Location: Harrods in London
Outside Harrods in London, a dazzling Valentino pink Christmas tree lit up the middle of the road, accompanied by a cart serving Valentino hot drinks and festive gifts.
Location: Bond Street boutique in London
This year, Ralph Lauren placed a special Christmas tree outside its Bond Street boutique in London. In collaboration with The Royal Marsden Cancer Charity, customers could donate to the foundation and receive a personalized star to adorn the Christmas tree.
Location: Plaza 66 in Shanghai
Jaeger-LeCoultre, in collaboration with digital floral sculpture master Brendi Wedinger, drew inspiration from the varied natural flora of the Jura Mountains, the heartland of Swiss watchmaking, to present a Christmas tree art installation at Shanghai’s Plaza 66.
Location: Gyeongdan Square in Seoul, South Korea
Prada set up an 11-meter Christmas tree installation at Seoul’s Gyeongdan Square, decorated with the brand’s signature black and white checkerboard pattern and oversized ornaments.
| Image Source: Luxeplace.com on-site photography, Official Instagram of Brands, @bondstreet Instagram, Provided by Tiffany, English Website fashionnetwork, Official WeChat Public Account of Beijing Wangfujing Peninsula Hotel
| Editor: Zhu Ruoyu