Following the “FILA GOLF Versailles Show” in France, the facade of the world’s first FILA ICONA flagship store in Beijing’s Sanlitun underwent a significant renovation.

Over the past month (March 1, 2024 – April 1, 2024), the [Luxe.CO Chinese Designer Brand Monthly Update] recorded 24 latest updates from 22 Chinese designer brands.

Since the beginning of this year (January to December 2023), a total of 65 luxury brands have collectively opened 89 different types of “First Stores” in mainland China.

Christmas and New Year’s are fast approaching! Major luxury brands have launched their festive Christmas window displays, a series that every year can be described as a “clash of the titans.”

Today, Canada Goose has the largest network of direct-operated stores globally in China, with nearly 30 stores.

For the recently reopened Sephora flagship store in Paris, the CEO of Sephora anticipates that during the Olympic Games, the foot traffic is expected to reach 15,000 people.

From pandas, bamboo, and old houses to the Sanxingdui site, luxury brands like Hermès, Louis Vuitton, Loewe, and Arc’teryx are embracing creativity in Chengdu.

According to data compiled by Luxe.CO Tong, from January 2022 to September 2023, a total of 23 luxury brands have opened 26 stores in Hong Kong.

CHIC CHOC, HIDEMI, and lost in echo, three Chinese designer brands, have opened street-side stores in Shanghai.

“Breakthrough” is not only a key word in Maggie Chan’s personal career but also a core theme for Sephora under her leadership in China.