Herno, Italian Luxury Down Jacket Brand, Forecasts €180M Sales in 2023

6月 19, 2023

Italian luxury brand Herno is accelerating its transition from being known as a “single-category brand.” At the latest Pitti Uomo, the brand showcased its new Spring/Summer 2024 collection.
Through this latest collection, Herno not only upholds its original intention of producing timeless, modern, naturally elegant, and high-quality garments but also clearly demonstrates its “full-category” strategic development since 2005.
In terms of categories, Herno’s new product line is “extensive and comprehensive,” including jackets, pants, knitwear, T- …