How does Coty’s Orveda penetrate the ultra premium skincare market in China?

11月 20, 2022

In the fifth China International Import Expo recently held in Shanghai, American beauty group Coty announced that its ultra premium skin care brand Orveda would officially enter the Chinese market in 2023.
A few years ago, the Orveda known as the “green and vegan La Mer” is already a popular brand on Chinese social media. Its brand founder Sue Y. Nabi is regarded as a legendary executive in the beauty industry. She is currently the CEO of Coty Group, and also the first female CEO in the 1990s. She was the youngest brand president in the history of L’Oréal Group and t …