Interview with Chief Design Director of Mercedes-Benz: How Do I Break the Boundary of Automobile Design?

1月 03, 2023

136 years ago, Karl Friedrich Benz invented the world’s first modern car. 136 years later, the “inventor of the car”, German luxury car brand Mercedes-Benz (hereinafter referred to as “Mercedes-Benz”) brings another “first” to the market: the brand’s exclusive first virtual concept car is officially unveiled. It is also the first e-sports concept car in the history of automotive design.
In 2020, despite the impact of the pandemic on the global automotive industry, Mercedes-Benz achieved 154.3 billion euros in revenue, becoming the highes …