Is Zegna’s Invested Off-Road Running Shoe Brand the Next On in the Rise of Gorpcore?

5月 22, 2023

Norda Run, a functional running brand based in Montreal, Canada, founded in 2020, has become a prominent representative of the rising Gorpcore trend. This style combines outdoor gear with urban lifestyle, emphasizing practicality and functionality.
In January of this year, Norda Run secured a minority equity investment from Italian luxury group Ermenegildo Zegna. Zegna plans to gradually increase its investment in the brand over the next nine years.

What sets Norda Run apart and attracts Zegna’s favor? Could it be the next On? This article from LuxePlace will analyze three dime …