On February 27th, JNBY Design Ltd (HK:03306) released its 2023 interim financial report for the six months ending on December 31st, 2022. Due to the significant impact of the COVID-19 pandemic on the retail environment, the total revenue decreased by 5% year-on-year to 2.36 billion yuan, and the net profit decreased by 16.2% year-on-year to 72.1 million yuan. However, the gross profit margin increased by 1.4 percentage points to 64.7% due to the group’s improved brand strength.
The financial report showed that the GMV (gross merchandise volume) of social retail channels, includi …