Luxe.CO Exclusive | Breitling CEO: Chinese Consumers Rarely Buy Brands That Are Not Very Successful Outside of China

7月 12, 2023

Recently, Georges A. Kern, the global CEO of the Swiss independent watchmaking brand Breitling, sat down for an exclusive interview with Luxe.CO. Throughout the interview, he exuded unwavering confidence and immense anticipation for the Chinese market. Under his leadership, the Breitling brand has achieved remarkable success in Asia, particularly in regions like Japan and South Korea. Currently, the Chinese market is poised to become the focal point of the brand’s next major expansion phase.
With his extensive industry experience, Kern had previously worked for the Richem …