Luxe.CO Exclusive Interview | Giuseppe Cattaneo, President of Ferrari Greater China, Discusses Ferrari’s Next Challenge in China

Aug 08, 2023

In the increasingly competitive ultra-luxury automobile market, Ferrari has always been the brand at the pinnacle of the pyramid.
As the automotive industry faces a period of transformation and sets its sights on the emerging Chinese market, Ferrari’s current and future strategies undoubtedly hold significant reference value for the industry.
At the end of July, by invitation from the Italian luxury car brand Ferrari, Luxe.CO went to Aranya, a coastal city in Qinhuangdao. In the iconic Roman amphitheater-like setting of the Wine God Theater, Ferrari unveiled its latest soft-top …