Nike, “Chinese Young Consumers Are Seeking ‘Top Product Innovation!'” How Have Six Major Sports Brands Responded?

Aug 16, 2023

US sportswear giant Nike recently released its latest financial report. When discussing key growth factors, Chief Financial Officer Matthew Friend made a thought-provoking statement: “Sales of high-performance products exceed lifestyle categories. China’s young consumers are seeking top product innovation, and Generation Z is becoming the most active generation in China’s history.”
Based on the analysis of quarterly financial reports and analyst meetings for the 2023 fiscal year, “top product innovation” was mentioned for the first time in Nike̵ …