Peacebird Group Releases 2023 H1 Report: Men’s Wear Revenue Overtakes Women’s, Net Profit Rebounds

Aug 23, 2023

After the close on August 21st, Chinese clothing company Peacebird Group (SH: 603877) released its 2023 H1 report. During the reporting period, the company achieved a revenue of 3.6 billion yuan, a year-on-year decrease of 14.19%, and a net profit attributable to shareholders of 251 million yuan, a year-on-year increase of 88.1%.
The year 2023 marks a significant organizational transformation for the company, transitioning from a divisional structure to a functional structure.
The company stated that during the reporting period, it strictly controlled new product markdowns, regulated …