On January 17, PLBY Group, the parent company of the American fashion brand Playboy, and Charactopia Licensing Limited, a Fung Retailing brand management company representing many global brands in China, announced that they have entered into a shareholders agreement to form “Playboy China”, a joint venture that will jointly own and operate the Playboy branded consumer products business in parts of the China market, including mainland China.
The closing of the formation of the Playboy China joint venture pursuant to the shareholders agreement is subject to the execution of additional d …