President of Ulysse Nardin: Why Did We Leave Kering?

4月 20, 2022

In January 2022, Kering announced that it has sold its entire stake (100%) in Sowind Group SA, which owns the Swiss watch manufacturers Ulysse Nardin and Girard-Perregaux, to its current management.
As the president and CEO of Ulysse Nardin and Girard-Perregaux, Patrick Pruniaux spearheaded the sale behind the curtain. Smart.Fashion interviewed him online, and he shared more details on the sale, strategic brand management and his insights on watchmaking industry and the Chinese market.

Before Patrick Pruniaux held senior positions at LVMH-owned TAG Heuer in 2005, he had had a career …